For big corporations with extensive budgets, spending on advertising doesn’t have any strict limits. The situation, however, looks completely different when it comes to the small business marketing. As a rule, little-known firms pay extreme attention to every spent dollar – there is no time and place for bad investments, cause every penny counts. Because of this, it’s very important that marketing plan has both quick and successful impact on sales. Remember that there are thousands of ways you can promote your business, but only a few of them are truly effective.
- Study your customers.
Before anything, you have to know who your clients are. Make sure you can answer the following questions:
o Can you describe the person most likely to purchase your product or render your service?
o Why would people want to buy your product?
o What benefit can they receive?
o Do you have any advantages over your competitors?
As soon as you build the face of you target customer, you will be able to attract him. That’s the only way to be closer to the people who buy your stuff – don’t cross the line, though.
- Promotional products.
A cheap branded mug or a merchandised giveaway can help you extend customer awareness. Corporate business items have always been a great technique to increase brand loyalty and expand client base. Also, don’t forget about postcards or booklets. They are both handy and practical, which makes it convenient to carry them every day. Here are some of the business items you can think of:
o For office (notepads, pencils, book-marks)
o For causal life (bags, cases, card holders)
o For home (cups, calendars)
- Make a plan.
No successful marketing campaign can be done without proper planning. You have to organize every move and decision. Learn to be efficient with your time and responsible for your actions. Every marketing plan has to include three steps:
o Conduct a market research.
o Form a focus group.
o Write the USP (unique selling proposition).
If you adhere to this sequence, your marketing goals will be achieved in a blink of an eye.
- Direct mailing.
Online announcements are another effective method to make Internet community aware of your business. Conventionally, direct messages are much cheaper than media promotions, and a lot more productive. Make sure you include an enticing “call to action” button – it will introduce target customers to your production.
- Social media.
Nowadays, the world is ever-evolving. Every business has to keep up with ongoing tendencies and start offering promotional merchandise in the Net. If you still don’t have an Internet shop or any web-resource, you are losing a lot of customers. Social medias are the best platform to promote any business – just learn how to use them in the right way.Read more